project

Insurance Innovation Reporter website

Project Description

Based in Vancouver, Washington, the Insurance Innovation Reporter website is a business-to-business media brand focused on the insurance industry’s use of information technology. The IIR target reader is the C-level insurance executives responsible for technology evaluation and execution. The website provides news, feature stories, expert commentary, events information, and proprietary white papers. The site also provides IIR to display advertising throughout the site.

The functionality of the WordPress site is based on a post-type and tagging strategy that allows users to filter content by presentation type as well as topical category. A highly refined administrative interface provides the client complete control over each article’s presentation and publishing schedule. Additionally, the site’s white paper section secures proprietary content, collecting user data for access.

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SERVICES PROVIDED

Site Architecture
Content Strategy
Website Design
Content Management System