John has more than 30 years experience in marketing communications and digital media production. He helps Yulan Studio clients develop effective strategies for the packaging and delivery of their key marketing content via websites and social media, as well as traditional print and broadcast channels.
John began working with digital communications in 1979 at United Telecom’s Computer Group (United Telecom is now Sprint Corp.), and since that time, he has done pioneering work in electronic publishing, interactive multimedia, and website development to help businesses transition their marketing programs from traditional methodologies to today’s digital marketplace.
John also serves as Immediate Past President of the SMPS Oregon 2014-15 Board of Directors, working to help younger practitioners enhance their marketing and career skill sets.
Prior to launching Yulan Studio, John served in a variety of management and creative roles with HNTB Corporation, a national architecture/engineering firm. These positions included Director of Marketing Communications and Director of Transportation Marketing. John also co-founded HNTB’s New Media Group. In this role, he directed all content planning and development for multimedia CDs, interactive kiosks, websites and supporting print materials created for HNTB and its clients.
John held varied management and creative positions with United Telecommunications, Inc.’s group of companies, and within H&R Block’s corporate headquarters operation. His work at these firms included marketing and corporate communications planning and management, copywriting, video production, electronic publishing, magazine editing, documentation design, public relations and marketing and sales support.
John holds a Bachelor of Science degree in Language Arts/Creative Writing from the University of Kansas.
In addition to his work in marketing communications, John is the author of the non-fiction books, Planting A Future: Profiles from Oregon’s New Farm Movement and Winemakers of the Willamette Valley.