Print is Not a Lost Art
The brochure system we developed for DeMarche Associates' seminar sales campaign carried the same basic design approach throughout, with each seminar's brochures and direct mail pieces being adapted to reflect the location and topic of that particular seminar.
The web and video are powerful media, but nothing can replace the power of print.
For both of us, our earliest inspiration to write and to design came from the beauty and excitement we discovered in printed words and images. In the beginning, it was books. Magazines followed. Life, National Geographic, Esquire, Interview, Emigre, Rolling Stone, Wired, Ray Gun... each publication in its own way a breakthrough to a new way of looking at things – a new way of combining words and graphic design to enhance a message.
The Process Has Evolved || In the days before many contemporary communicators began their professional careers, the printing process required many different types of artists. What used to require writers, graphic designers, typesetters, keyline artists, color separators and printers, now has been reduced by the digital evolution to writer, designer and printer. But it still feels the same way when you hold the finished book.
The KCALSI annual report is designed to highlight the latest developments in KC's life sciences industry, including the efforts being made to educate our next generation of scientists.
A project we especially enjoy is the annual report for the Kansas City Area Life Sciences Institute. We currently are preparing their 2007 report – the fourth we will have produced. The challenge of this report is to capture the energy KCALSI and its shareholder institutions are putting in to the effort to achieve National Cancer Institute status for the Kansas University Medical Center, to translate the discoveries of basic research into healthcare solutions, and to achieve a higher standard of science education for all levels of students.
A newsletter is a good tool for KCALSI, which needs to give a unified identity to seemingly unrelated news from its diverse group of stakeholder institutions.
Newsletters & Brochures Still Work || Regular newsletters, whether online or print, are a good way to keep your name in front of your clients and prospects. But there’s a lot of clutter out there, so we try to design newsletters that engage your readers. In the print world, we have produced stimulating newsletters for a variety of clients, including KCALSI and the Kansas City engineering firm The Larkin Group.
Spencer Fane Britt & Browne selected a corporate brochure approach that highlighted its leading attorneys and the successes they had achieved for clients.
And what company doesn’t use brochures, flyers or other types of print collateral in its marketing efforts? We worked with the Kansas City law firm, Spencer Fane Britt & Browne to design a corporate brochure which drove the branding of all of its print advertising.
Print is All Around You || In everything we do we encounter copywriting and design for print. Business cards, letterhead, menus in restaurants, signs at meetings, backdrops and handouts at exhibits, stickers, postcards, posters... the list just keeps going.
Print is here to stay. Now we just have to convince everyone to use recycled materials to print on.